If you need it on more than one site, you need a larger license. You can use it to audit your site once every six months if you so desire, and never have to pay another cent. That will run you a one-time fee of $50 and can be used indefinitely. If you’re auditing one single site, all you need is the Blogger license for LinkPatrol. It can be used as a tool to change links as well, and we’ll use it for that later in the process, but for now it’s essentially a scraper to pull and download a CSV or other form of spreadsheet of all the links on your site. LinkPatrol is a premium WordPress plugin that will scan your entire site for links. Related Posts Step 1: Get LinkPatrol to Scan All Links Here’s the process I use, and I’ve used it to great effect, boosting my SEO by negating links that were holding me down. All you need are a few cheap tools and some judgment over the quality of a site. Thankfully, auditing your links is pretty easy, if a bit time consuming, when you have WordPress as a framework for your site. The links you’ve published on your site might no longer go to a legitimate piece of content, and it’s not like anyone is going to tell you when they change. Hell, one method of building backlinks to a site is to find sites that disappear, register their URL, and copy the pages in a microsite to direct to yours. If your site is five years old, do you know the status of all of those links in five year old blog posts? Many of the destination pages may have moved, changed, or been deleted. The tricky part with these links is that, even if you’re vetting links as you publish them, you have to keep on top of them over time. If not endorsing a spam site, it can make you look like part of a private blog network, which Google has a history of detonating when they find them. These sorts of links can get you in trouble because, if they’re followed links, it looks like you’re endorsing a spam site.
The one I’m primarily focusing on is links to low quality or spam sites. There are a few ways links in this category can hurt you. I’m not here to talk about your backlink profile today, though rather, I’m going to focus on the links you’ve posted on your site, leading out to other sites. Bad links can hurt your website, both giving and receiving.
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